eSports market in Vietnam - statistics & facts

eSports, also known as electronic sports, refers to organized video gaming tournaments for both amateur and professional gamers at the regional or international level. In Vietnam, the eSport segment has been rapidly expanding, thanks to the young and digital-savvy population. The number of eSports players has been increasing exponentially in the country, and so has the number of viewers for these gaming events.

Vietnam’s eSports industry: Recognition, fame, and fortune

Many traditional sports events have been canceled or postponed during the COVID-12 pandemic across the globe, and the Vietnamese sports sector has not been spared. Esports, however, has thrived across both gaming and streaming platforms. According to a survey conducted in 2021, more than 40 percent of gamers in Vietnam played eSports at least once per day, and around 12 percent of them were categorized as “power gamers” who spent over 21 hours per week on eSports gaming. At the same time, eSports viewership on platforms such as Facebook Gaming went up significantly compared to its pre-pandemic level.

Originated from online gaming, eSports provides an influential platform where many people seek individualism and connectivity with other players through their online presence and identities. At the same time, it inherits many elements from traditional sports, including having its own sports stars, leagues, tournaments, and even generous prize pools. In 2020, Vietnamese eSports enthusiasts had the chance to become a part of several eSports tournaments whose prize pools can reach up to almost three billion Vietnamese dong. Arena of Glory Winter, the leading eSports tournament in the country that year, recorded an impressive viewership of 90 million. The popularity of eSports has gained itself a spot in the upcoming Southeast Asian Games (SEA Games) in Ha Noi in May 2022. It will be the second time that eSports is held as a medal competition in such a multi-sport event approved by the International Olympic Committee.

ESports KOLs: a new arena for brands

While sports stars have their fans and supporters, many eSports players and streamers also attract millions of online audiences. Trần Xuân Bách "XB", reportedly the highest-earning professional eSports player in Vietnam, also has a large social media presence on multiple platforms with hundred thousand followers. By comparison, some of the leading eSports streamers in the country, such as CrisDevilGamer, MisThy, and Độ Mixi, attract millions of followers and viewers by broadcasting their eSports gaming experiences as amateur players. The influence of these eSports key opinion leaders, or KOLs, brings them the opportunity to bag valuable sponsorship deals with brands that target their viewers. A survey conducted in Vietnam in October 2021 revealed that over half of the eSports audience trusted products recommended to them by the eSports KOLs they followed, even for non-gaming-related products. With the continuous growth of the eSports industry in Vietnam, eSports influencers are expected to play an even more meaningful role in the strategy of relevant brands.

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