Mobile apps in China - statistics & facts

How is the mobile app landscape in China?

To understand the rise of this lucrative market, it is important to first delineate that the app industry in China is quite different from other countries. Since Google Play Store is blocked by the country's Great Firewall, various Android app stores have been developed. Popular western apps are not present in this massive market due to the government’s strict censorship control. Chinese smartphone users spend most of their time on apps affiliated with the homegrown BAT tech giants – Baidu, Alibaba, and Tencent - as well as TikTok's parent company ByteDance. From WeChat and QQ as instant messaging services to Sina Weibo and Douyin as social media, Chinese people have their own mega-hit mobile apps, and some are not even known on a global scale.

How engaged are Chinese mobile users?

When it comes to digital innovation, Chinese consumers seem to be more willing to embrace technological changes in comparison with many other countries. While mobile app downloads are surging across the world, almost half of the traffic is from China. In fact, in the last quarter of 2021, a report revealed that the average Chinese smartphone user installed 65 apps on their phones and mobile app usage stood at 5.1 hours per day. The highly engaged mobile users are also more willing to spend on mobile apps than before. Evidently, the in-app consumer spending is also increasing in the country, especially in gaming, e-commerce, and streaming apps. Considering all these factors, one can fairly predict an optimistic future for the mobile app market in the "Middle Kingdom".

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