Video-on-demand in Russia - statistics & facts

What are the most popular VOD platforms in Russia?

Domestic video streaming services Ivi, Kinopoisk, and Okko were used by the largest share of Russians in the first quarter of 2021. Moreover, Ivi and Okko dominated the market by revenue, accounting for 32 percent and 20 percent of total sales in 2020, respectively. Among foreign-based companies, the most successful platform is Netflix, which released its Russian-language version in 2020. Other international market players include Amazon Prime Video and Apple TV, whereas platforms like Hulu, HBO Max, and Disney+ are not available in the country. However, Amediateka has exclusive rights to stream HBO Max and CBS Studios International shows. Furthermore, Russian VOD platforms increasingly engage in the production of their content. For example, "Soderzhanki" – a digital original of the Russian VOD platform Start – was the second most popular Russian-produced series on VOD services in the country in the first half of 2021.

Paying for VOD services in Russia

Even though Russia ranks sixth worldwide by number of visits to film piracy sites, illegal video streaming marked a decline in recent years due to an emergence of various legal services which often offer free content, trial periods, and promotions. When asked about how they used different VOD platforms, the largest share of Russian consumers reported watching films and series available on those websites for free rather than having a paid subscription or occasionally purchasing content. According to a survey from 2021, around 27 percent of users of online video services spent no money on them, while the most common average monthly bill ranged from 100 to 249 Russian rubles. In total, roughly three quarters of internet users in the country had a paid subscription for video services in 2021.

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