Radio and digital audio in Europe
Statista DossierPlus on radio and digital audio in Europe
This DossierPlus reports statistical data regarding the radio and on-demand audio sector in Europe. After an introduction on the switch-off of FM radio, the report presents the main patterns of digital audio consumption. The section on the surge of podcasts shows popular genres, main platforms, and their business models. Further insights from neuromarketing studies show why specific advertising formats appeared to be more effective among podcast users. The report contains forecast data on the market of digital audio advertising, including the segment of programmatic audio advertising. A final outlook explores the uses of AI and 5G technologies for digital audio and the broadcasting industry.
