A global survey conducted in July 2020 found that Gen Z consumers were far more likely to watch more videos due to the coronavirus outbreak, with 69 percent reporting an increase in consumption of videos for example on YouTube, compared to 54 percent of Millennials and 42 percent of Gen X consumers. There was also an increase in the share of Gen Z respondents listening to more streaming services, spending longer on messaging services and social media, and watching more news coverage. Gen Z were the most likely to have increased their usage of streaming services, with 65 percent of respondents reporting watching more shows and films during the COVID outbreak.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Fact and Figures page.
In-home media consumption due to the coronavirus outbreak among internet users worldwide as of July 2020, by generation
Sample sizes for each country were as follows: 1,001 (Australia), 521 (Belgium), 1,008 (Brazil), 1,006 (China), 1,036 (France), 1,039 (Germany),
1,029 (India), 1,029 (Italy), 900 (Japan), 518 (New Zealand), 754 (Philippines), 531 (Poland), 502 (Romania), 506 (Singapore), 509
(South Africa), 1,013 (Spain), 1,012 (UK) and 1,357 (U.S.)
Question: Which of the following have you been doing at home, because of the coronavirus / COVID-19 outbreak? NOTE: In China, named services were replaced with local alternatives
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GWI. (July 9, 2020). In-home media consumption due to the coronavirus outbreak among internet users worldwide as of July 2020, by generation [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/1170447/in-home-media-consumption-coronavirus-worldwide-by-generation/
GWI. "In-home media consumption due to the coronavirus outbreak among internet users worldwide as of July 2020, by generation." Chart. July 9, 2020. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/1170447/in-home-media-consumption-coronavirus-worldwide-by-generation/
GWI. (2020). In-home media consumption due to the coronavirus outbreak among internet users worldwide as of July 2020, by generation. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/1170447/in-home-media-consumption-coronavirus-worldwide-by-generation/
GWI. "In-home Media Consumption Due to The Coronavirus Outbreak among Internet Users Worldwide as of July 2020, by Generation." Statista, Statista Inc., 9 Jul 2020, https://www.statista.com/statistics/1170447/in-home-media-consumption-coronavirus-worldwide-by-generation/
GWI, In-home media consumption due to the coronavirus outbreak among internet users worldwide as of July 2020, by generation Statista, https://www.statista.com/statistics/1170447/in-home-media-consumption-coronavirus-worldwide-by-generation/ (last visited August 18, 2022)
