Media usage in Mexico - statistics & facts

Audiovisual in Mexico after the coronavirus

Despite a slight decrease in its penetration rate throughout the past few years, TV continued to be key in Mexicans' media repertoire. Throughout the 21st century, more than nine out of 10 households in Mexico had a TV set. What might be about to change more dramatically is the usage of the device. During a survey conducted in September 2021, almost one-third of responding internet users said they would reduce or completely stop spending time with video streaming or cable TV after restrictions imposed by the COVID-19 outbreak were lifted in Mexico. Time will tell if that is a definitive answer or a quick response to the idea of a post-pandemic scenario. Earlier that same year, the most popular types of online video in Mexico included not only movies and series, but also educational content and tutorials. This suggests that video streaming services may bet on more than just fiction to revert an eventual decrease in viewers as the so-called new normal becomes a reality.

The soothing sound of music

From ranchera to trap mexicano, music in Mexico also plays a major role in terms of media consumption. According to a 2021 study, most Mexicans online like to listen to Latin, pop, and rock music. Perhaps more importantly, the survey ranked music itself as the leading podcast genre in Mexico, along with humor. This song-centered podcasting culture seems to offer users a gateway to entertainment. During the same study, over half of respondents in Mexico said they relaxed while listening to podcasts – more than any other activity carried out while consuming this medium.

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