Based on the survey mentioned above, television was the second most used medium in Norway. But watching TV decreased over the last decade, from 80 percent of individuals in 2009 to a share of 48 percent as of 2020. In terms of TV channels’ audience market share, NRK1 – the first station of the Norwegian Broadcasting Corporation – ranked highest with 36 percent in 2020. Commercial channels TV 2 (17 percent) and TVNORGE (five percent) came in second and third place respectively. Instead of traditional television, Norwegians watched movies, TV and video clips on the internet more often. A survey found that nearly two thirds of them stated to consume these online media on a daily basis in 2020. In 2010, the share of respondents watching movies, TV and videos online was only 28 percent.
A similar development can be seen regarding online newspaper consumption; the share of individuals who read newspapers on the internet on an average day in Norway grew from 40 percent in 2009 to 60 percent as of 2020. By contrast, there was a decrease from 65 percent of the population reading print newspapers daily in 2009 to less than 25 percent in 2020. The decline of consuming this print medium can be best observed in younger age groups. While almost 40 percent of 9 to 15-year-olds stated to read newspapers on an average day in 2009, the share amounted to only seven percent in 2019. In comparison, among Norwegians aged 67 to 79 years the reach amounted to 69 percent that year.
Since Norway is the first country in the world to switch off FM radio during 2017, digital radio is becoming increasingly popular. As of 2020, 20 percent of 45 to 54 year old Norwegians listened to online radio on an average day. In general, the average daily time spent listening to the radio in Norway slightly decreased in recent years, reaching 65 minutes per day in 2019. In 2020, 70 percent of Norwegians listened to the radio on a weekly basis.
