News consumption in the UK
When it comes to consumer preferences between offline and online news regardless of the brand, news audiences in the United Kingdom hold both traditional media and search engines in high regard. Although trust in news media varies by platform, traditional news outlets and search engines are considered the most reliable, whereas social media was deemed to be problematic.In line with global trends, younger consumers are significantly more dependent on online news sources than their older peers and rate the internet as the most important news platform, far preferring to get their news online than via television, radio, or printed publications.