Home video market in the United States - statistics & facts

Most profitable home video segments in the U.S.

Given this downturn, Americans are turning to other home video services. Often referred to as VOD, video-on-demand services allow customers to choose exactly what, whenever, and wherever they want to watch it. More than 80 percent of Americans use subscription video-on-demand services. Along with video-on-demand, subscription of streaming services and electronic sell-thru are surging within this market. Among these three services, video subscription streaming services are the most profitable type of digital home entertainment in the U.S. Between 2019 and 2020, the growth rate amounted to around 37 percent. Another promising home video segment includes virtual multichannel video programming distributors (vMVPDs), that provide live and linear TV content via the internet.

Consumer behavior

This change in consumption gives room for other services and players to grow. Some of the leading video subscription services in the U.S. include Amazon Prime Video, Hulu, Netflix, HBO Max, as well as Disney+, only to name a few. With people staying at home and theaters closed during the coronavirus pandemic home video entertainment became even more popular. Nearly 70 percent of people who might never return to theaters stated in an April 2021 survey that they can get movies they like on streaming services and half the respondents were going to theaters less frequently even before the pandemic. Additionally, 30 percent of Americans aged 35 to 44 years stated in another survey that they watch or stream movies every day, and another 30 percent watch or stream several times per week – numbers which further confirm the growing reach and importance of this industry.

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