Key trends in the online gaming market in the Philippines
In a recent finding, the most common type of online games for Filipinos were the ones that were free to play. Gamers, however, tend to make gaming-related purchases not limited to internet data packs for their mobile devices, but including in-game items and virtual goods along with in-game currencies. When it comes to gaming genres, MMORPG or massively multiplayer online role-playing game remains a popular option being played in internet cafes or computer shops. Ragnarok Online, RAN online, and World of Warcraft were among the favorites among online players. Game streaming also started gaining popularity among gamers and viewers alikeFor mobile games, Subway Surfers overtook Mobile Legends: Bang Bang as the most downloaded gaming app in June 2022. Other multiplayer games such as PUBG and COD Mobile have also gained exponential popularity among Filipino mobile gamers.
eSports: competitive gaming for online gamers
While gaming for leisure remains the main motivation for gamers in playing online games, a growing industry for professional video gaming leagues advanced in recent years. eSports are competitive video game events played by professional gamers in a league or tournament setting. In the Philippines, there has been growing support for such leagues due to their revenue-making potential. In fact, in 2017, the Philippine Games and Amusement Board legitimized eSports as an officially recognized sport, allowing players to secure licenses. To show support, local governments started sponsoring tournaments, while businesses financially supported professional teams.The eSports industry in the Philippines has shown tremendous potential, with professional players gaining huge popularity with prize money earnings, brand endorsements, and even scholarships from international universities. Filipino professional gamers have been actively participating in competitions, even coming home with medals from eSports competitions during the SEA games in 2022 in Vietnam.
