Coffee production and consumption
Between 2010 and 2019, the tea and coffee processing industry has welcomed 147 new enterprises. At the same time, the industry has employed at least four thousand individuals. In 2020, the employee number exceeded 4.6 thousand. Despite this, the production volume of roasted coffee has fluctuated since 2013, amounting to approximately 38.4 thousand metric tons in 2020.In 2020, the average Polish consumer was drinking 190 grams of coffee per month – a slight increase compared to the previous year. In terms of gender distribution, women constituted approximately 55 percent of Polish coffee drinkers. According to a survey conducted in 2021, one in four Poles reported consuming two cups of coffee per day on average.
How do Poles take their coffee?
Central European Slavs are primarily drawn to coffee because of the taste. One of the most valued coffee qualities is the taste and aroma of the dark beverage. Moreover, outdoor coffee drinking is the norm, with a gas station being a favorite consumption location for over 70 percent of people. Although chain cafés are also popular, they lose to different venues among Poles in every age group. Nearly every second Polish teenager likes to drink coffee in fast food chains, whereas older Poles have a tendency for visiting traditional restaurants. In 2021, espresso was the most popular ready-to-drink (RTD) coffee among Polish consumers.Coffee chain wise, Starbucks is by far the most popular, with almost every fourth person in Poland showing their preference for the brand. The American coffee brewing giant’s popularity comes as no surprise, considering that it is also the largest coffee chain in the country. In 2019, Starbucks celebrated its ten-year anniversary in Poland. During this time, 73 Starbucks coffee houses were opened. However, by 2021, this number decreased to 69 coffee shops.
