Ice cream and frozen desserts in the UK - statistics & facts

Ice cream consumption

General ice cream consumption in the UK jumped recently to a new high of 110 grams per person per week. For other years of the past decade consumption has been under 90 grams. The most commonly consumed brand of ice cream was Ben & Jerry's for tubs and blocks and Magnum for bars, cones, sticks, and individual tubs. Several supermarket's private label brands can be found among the top ten ice cream tubs and blocks. The private label ice cream with the widest reach among consumers was Tesco's.

Looking ahead

For the future of the ice cream market in the UK two contradictory trends will have the biggest impacts. Continuing climate change will provide the UK with warmer weather, which is usually associated with increased ice cream consumption. On the other hand, a drive for more healthy food habits is steering consumers away from dairy and sugary foods. Additionally, animal welfare concerns drive more and more people to become vegan or cut certain animal products out of their diet.

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