Nutrition trends in Germany - statistics & facts

Healthy eating attitudes

Germans follow various diets. While many consumers found healthy eating to be more expensive, both men and women agreed on various levels that balanced nutrition was important to them. Deciding to become a vegetarian, which means following a meat-free nutrition plan, is one way in which consumers may settle on a healthier eating option, which may be due to both ethical and nutritional concerns regarding meat sold by food retailers. Vegetarian meat products generated increasing revenue in Germany in recent years. A product attracting growing attention from consumers and specialists alike is in-vitro or artificial meat.

Organic food

Another food trend growing only stronger is attention to whether groceries bought during routine shopping runs are organic. Based on the definition established by the German Food Federation (Lebensmittelverband Deutschland), food products are considered organic if they meet several criteria. They come from ecologically cultivated crops, in other words, ecological farming, which does not use chemical fertilisers and pesticides, or any kind of chemical, man-made substances to influence crop growth and livestock breeding. These practices aim both at providing 'clean' crops and products, and not damaging the environment used in farming. The majority of organic product sales was generated through food retailers, followed by stores specializing in health food. Most consumers said their interest in organic food was based on their own decision or after speaking to others already eating this way. The most frequently purchased organic grocery products in Germany included eggs, fruit and vegetables.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.