Bath & Body Works - Statistics & Facts

Brand popularity

Bath & Body Works is a well-known name among beauty customers, especially in the United States. As a matter of fact, not only did Bath & Body Works recently make it into a ranking of the fastest-growing U.S. brands, but it has also become one of the most followed beauty brands on Instagram globally. In the first quarter of the same year, Bath & Body Works was one of the leading skincare and cosmetics brands according to female consumers in the United States.

The fragrances market

Some of Bath & Body Works’ most popular products include body and home fragrances. In 2021, the global revenue of the fragrance market amounted to approximately 50.6 billion U.S. dollars, a figure that is expected to increase in the following years. In the United States, the product categories of women’s perfumes and body powder generated sales amounting to over 493 million U.S. dollars in 2021. In that same year, over 73 million units of men’s fragrances were sold in the North American country.

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