Skin care market in the U.S.

Overview: global and U.S.

As the global population grows and the importance of skin care becomes more well known, the global skin care market is projected to increase from 130 billion dollars in 2020 to over 177 billion by 2025. As of 2020, the world’s most lucrative skin care market is the U.S. market with a revenue of approximately 17.6 billion U.S. dollars. It is followed by Japan, which generated a revenue of roughly 17 billion U.S. dollars, ahead of China, India, and South Korea.
The United States has a thriving skin care market. The two best selling skin care products in the U.S. are facial cleansers and acne treatments, selling 304 million and 85 million units respectively in 2020.

Anti-aging skin care market

In most Western societies, youthfulness is highly coveted, and every year millions of Americans undergo cosmetic procedures to make themselves look younger. Every year new and innovative products come onto the market, so it should come as no surprise that anti-aging skin care market in the United States is projected to grow substantially between 2020 and 2026.

Consumer bahvior

In a 2021 survey among U.S. shoppers, 41 percent of Gen Z shoppers (aged 18 to 24 years) said skincare was the product category they currently spend the most on. In general, it was the most shopped-for beauty category across all age groups. Another survey conducted in August 2021 found out, that some 65 percent of respondents answered the question "Which of these body care and cosmetics products do you use regularly?" with "Skin care (facial care, hand care, body care, etc.)". When it comes to criteria to select the products to buy, 36 percent named skin compatibility. Most important seemed to be the quality of such products.

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