Christmas season shopping in the Netherlands - Statistics & Facts

Dutch gift shopping habits

One very common habit in the Netherlands around Christmas time is that of gift giving. In 2021, about half of surveyed Dutch people planned to buy presents for Christmas and/or Sinterklaas. Some of the gifts people most frequently bought for one another were food and drinks, as well as cosmetics and perfumes. The majority of respondents also stated that they usually receive gifts over the course of the holiday period, with some 90 percent getting at least something during Sinterklaasfeest. When purchasing Sinterklaas gifts, specifically, consumers in the Netherlands intended to spend over 130 euros in 2021, an increase compared to one year earlier.

Christmas shopping habits in other parts of Europe

Although consumers in the Netherlands were expected to spend an estimated total of nearly 13 billion British pounds in retail during Christmas, certain other countries were projected to spend far more. For instance, in 2021, Christmas retail expenditures of shoppers in the United Kingdom and Germany were expected to reach a total of roughly 85 and 75 billion British pounds, respectively. Belgium, which is more comparable to the Netherlands in terms of size, and which also celebrates Sinterklaas, was expected to spend approximately ten billion pounds.

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