Click and collect - statistics & facts

How is retail responding

In 2020, shoppers opted for click and collect for a variety of consumer goods categories, from groceries and home furnishing to apparel and beauty products. In the United States, click and collect was introduced by almost one in three grocery retailers, also because it was much more profitable than home delivery services. Likewise, half of apparel retail chains and a lower percentage of brand manufacturers offered curbside pickup in North America. Click and collect ensures a more flexible and usually faster in-store fulfillment of orders, as products are often already available in the physical stores. In some cases, retailers took just a few hours to notify their customers that orders were ready for pickup. Regardless of the retail sector, order fulfillment requires more efficient storage and supply chains to expand BOPIS offering in stores.

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