Fitness equipment in the U.S. - Statistics & Facts

Fitness equipment wholesale trade

In 2021, U.S. wholesale sales of fitness equipment for home use came to a total of 6.4 billion U.S. dollars. This was an increase of more than 60 percent compared to just two years earlier. The sudden spike seen in 2020 was an indirect result of the coronavirus (COVID-19) pandemic. Due to the numerous lockdowns, most people were required to stay at home as much as possible, causing them to move less than usual, which in turn led to an increase in consumer demand for home fitness products. The boost in wholesale sales was recorded for all kinds of home fitness products, from exercise cycles to free weights. In direct contrast, fitness center equipment wholesale sales in the United States dropped by over 260 million U.S. dollars in 2020.

Fitness consumer habits

In 2021, approximately four in five households in the United States owned one or more home fitness products. Fitness enthusiasts in the United States own a vast array of gear, ranging from home pull-up bars and rowing machines to hula hoops and fascia rolls. The most commonly owned items of the year, however, included weights, dumbbells, treadmills, and yoga mats. These pieces of equipment had also been purchased more than ever during the coronavirus pandemic.

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