The Chicago Cubs are the fourth most valuable franchise in the league. In the past five years the team's franchise value has increased significantly, increasing from 1.2 billion U.S. dollars in 2014 to 3.2 billion U.S. dollars in 2020. The Cubs are also amongst the most valuable and popular sports teams worldwide. The revenue of the Chicago Cubs has also consistently grown over the last few years reaching more than 470 million U.S. dollars in 2019. Despite the fact that the Chicago Cubs had one of the highest average ticket price, less than half of the team's revenue was generated by gate receipts in 2019. The average ticket price for games of the Chicago Cubs has increased over the past few years, amounting to over 59 U.S. dollars for the 2019 season.
More than three million people attend games of the Chicago Cubs each season at Wrigley Field which has been the home for the team since 1916. The average regular season attendance was at around 40 thousand over the past few years. The Cubs are also very popular on social media as the team’s accounts on Twitter and Facebook are amongst the most followed and liked of all MLB teams.
