The Mavericks play their home games at the American Airlines Center in Dallas and currently hold the longest running sellout streak among major sport teams in North America. During the 2019/20 NBA season, the average regular season home attendance for a Mavericks game was 20,061 per game, and total attendance for that season amounted to 682,096. The Mavericks generated around 307 million U.S. dollars in revenue during the 2018/19 season, and the team’s operating income for that year amounted to 105 million U.S. dollars. The team is the ninth most valuable NBA franchise as of 2020.
Led by Germany’s Dirk Nowitzki, the Mavericks’ only NBA title was won at the 2011 NBA finals against the San Antonio Spurs. The team has a strong presence on social media, with a combined total of around 6.1 million fans and followers on Facebook and Twitter.
