The financial value of Juventus FC
Between the 2012/2013 and 2019/2020 seasons, the Juventus FC turnover more than doubled. While revenue from television, radio rights and media generated the highest profits, sponsorships and advertising were also an essential source of funding. In fact, Juventus recorded the highest value of jersey kit sponsorships in the Serie A in the 2019/2020 season.As the revenues of the club increased, so did the operating costs, reaching more than 413 million euros in 2019/2020. In this sense, most expenses of Juventus FC related to players’ wages and technical staff costs. Overall, the club registered losses of roughly 90 million euros in 2019/2020, a harsh decline in that year, as will all other professional sports clubs, due to the COVD-19 pandemic..
A successful team both on the pitch and online
Juventus, or Juve as it is known colloquially, is the Italian football club winning the highest number of Serie A championships, and Coppa Italia tournaments too. Moreover, the team obtained two UEFA Champions League titles as well as three UEFA Europe Leagues.The social media profiles of the club clearly reflect the records achieved on the pitch. For instance, the team recorded more than 41 million likes on its Facebook page as of June 2020, and the Juventus’ Instagram account registered almost the same number of followers.
