The St. Louis Cardinals are the seventh most valuable franchise in the league with a franchise value of 2.25 billion U.S. dollars in 2021. The revenue of the Cardinals has grown consistently over time, surpassing 300 million U.S. dollars each year since 2015. However in 2020 it only amounted to 109 million U.S. dollars and the team’s operating income for the same season generated a deficit of 79 million U.S. dollars, a harsh decline as will all other professional sports clubs due to the COVD-19 pandemic.
Around 3.5 million people attend games of the St. Louis Cardinals each season at the new Busch Stadium in St. Louis, Missouri, which has been the home to the team since 2006. The average regular season attendance was above 42 thousand over the past few years. The average ticket price for games of the Cardinals has gradually increased each year and reached 35.54 U.S. dollars in the 2019 season. With over 2.4 million fans on Facebook and 1.2 million followers on Twitter, the team enjoys considerable popularity on social media.
