Fitness industry in Japan - statistics & facts

Fitness club population

Albeit there are several tens of millions of people engaged in sports in Japan, only a few million of them are also members of a fitness club. Among the most popular places to exercise are streets, one’s home, and parks, with private commercial indoor facilities being nowhere near the preferred choices. One possible reason for the relatively low fitness club membership rate in Japan might be the reluctance of the population to spend money to do sports (some rather spend watching it). Another reason might be the lacking infrastructure, since urban areas, which are more saturated with fitness facilities than rural areas, show higher participation rates. Interestingly, albeit in general men tend to be more engaged with sports than women, the gender comparison of gym visitors favors women. Figures related to household expenditure on fitness clubs suggest that much of the industry's revenue comes from persons aged above 60. Following the advent of the COVID-19 pandemic, membership figures declined significantly, as did the overall attendance at gyms.  

New opportunities offered by technology 

Technology presents new avenues to the fitness industry to expand. Wearables, as well as health and fitness apps, are new ways to provide consumers with highly personalized fitness and health experiences. The penetration rate of wearables in Japan is still in the single-digit area, but figures were increasing in the past few years significantly. Services provided through apps on smartphones form an emerging segment of the fitness market. Fitness and health apps typically provide free or low-cost services that might be appealing to a broader consumer segment. Health and fitness apps were successfully monetized, generating millions of U.S. dollars in revenue. The future of apps seems bright and shiny in the light of increasing internet and smartphone penetration, growing awareness regarding health, and especially under current COVID-19 induced lockdown-prone circumstances in Japan and around the world.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.