The fitness industry certainly appears to be on the up, with the number of fitness enterprises in the United States rising significantly in the last decade. However, these projections are likely to be impacted by the coronavirus pandemic which swept across the globe in 2020. Many health and fitness clubs were closed for months on end in an attempt to stem the flow of the disease and gyms were left empty as people were encouraged and, in some cases, legally required to stay at home.
During a June 2020 survey in the United States gauging public opinion on going to the gym during the pandemic, some 46 percent of respondents stated that they would be very uncomfortable going back to the gym or an exercise class while the crisis was ongoing. Indeed, when asked when they would feel comfortable going back to the gym amid the COVID-19 pandemic, more than one-fifth of respondents stated that it would take more than six months for them to return to a fitness club. With the sales of home gyms in the United States on the rise and fitness and gym influencers on Instagram gaining millions of followers worldwide, it seems that more people are trying to getting fit in the comfort of their own home.
Further information on the usage of health and fitness services among U.S. consumers can be explored in the Statista Global Consumer Survey. The exclusive database provides recent findings related to health and fitness services purchasing behavior, both online and offline, as well as general usage habits, with breakdowns by demographic and socio-economic target groups. Information on consumer choice of fitness tracker brands and the most commonly paid for online services is also included in the research. The Global Consumer Survey offers these, and many more insights related to services and eServices usage.
