Sporting goods industry in Spain - statistics & facts

Adidas and Decathlon, leaders in Spanish sports retail

Sporting goods retail may be flourishing, but the leading companies in the industry are from abroad. In Spain, two companies stand out: the French company Decathlon and the German company Adidas. Adidas is the leading brand of sports fashion. The sales of the Adidas subsidiary in Spain exceeded 474 million euros in 2019, compared to the 43 million euros in revenue that Nike had generated in Spain. Meanwhile, in 2019, Decathlon's Spanish subsidiary had a sales value of more than 1.7 billion euros, even though the number of sporting goods stores is decreasing. But the company weathered the storm thanks to its online channel, which it is the leading sporting goods online shop in Spain, followed by Adidas.

Running, a trend in Spain

The sporting goods demand in Spain is driven by running and cycling. In fact, in 2019, running made up 30 percent of the sales volume of sporting goods in Spain. 11 percent of the Spanish population practiced running that same year. Spaniards ran an average of 7.8 kilometers and 44 minutes. The coronavirus (COVID-19) pandemic increased concerns for health in 2020, leading to more sports activities pursued among all age groups, especially younger ones.

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