Consumer electronics in Indonesia - statistics & facts

The impact of coronavirus (COVID-19) pandemic on consumer electronics market

The mandatory closure of offline businesses selling non-essential products during various stages of Large-Scale Social Distancing, locally known as PSBB, has increased the overall use of e-commerce in the country. A recent study revealed that 55 percent of Indonesian consumers purchased more online during the coronavirus (COVID-19) pandemic. This also holds for the consumer electronics market, where there was a seven-percent growth in e-commerce sales in 2020 compared to the previous year. Specifically, 27 percent of total consumer electronics revenue was derived from online channel sales that year.

Where do Indonesian purchase consumer electronics?

Despite the higher use of e-commerce that was fueled by the coronavirus (COVID-19) pandemic, offline channels are still the most preferred purchasing channels for consumer electronics in Indonesia. As of recent findings, 55 percent of Indonesian consumers chose official brand offline stores as their preferred purchase channels for gadgets. Furthermore, the majority of Indonesian consumers purchased audio and video electronics products via modern trade such as supermarkets, department stores, and specialty stores. However, for those who are keen on shopping online, Jakarta Notebook was the most preferred e-commerce site for electronics among Indonesian online shoppers.

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