Consumer electronics industry in Mexico - statistics & facts

Sales trends

Telephone sales have far outweighed the demand of other consumer electronic sales. In 2020, telephones generated the highest sales, with over 6.7 billion U.S. dollars. When it comes to smartphones, Samsung had the highest market share in Mexico, totaling nearly 35 percent. However, the most popular smartphone in June 2021 was Huawei P30 lite. Led by the rising trends of digitization and streaming, TV sets, radios and multimedia devices followed in sales revenue, with TV sets recording an exuberant revenue - vastly surpassing digital cameras, speakers and headphones. Computer sales, both laptop and desktop, also belonged to the top products in the category.

Consumption

The consumer electronics market is strongly connected to the development of the Internet of Things, which currently represents one of the fastest growing technologies in Mexico. Over seven out of ten people living in Mexico owned a smart TV, while nearly every household in the country was equipped with a TV set.
Given the omnipresence of cellular phones in expediting daily life activities, it is no surprise that mobile devices play a fundamental role in the growth of the Mexican consumer electronic market. Smartphones were the primary device used to access the internet in 2021, and also raked first when it came to music streaming. However, despite their unyielding demand, foreign electronic brands have far outcompeted the local products in the Mexican market. Consumers have shown to prefer brands such as Huawei, Samsung, Apple or Motorola over leading Mexican producer, Lanix.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.