Augmented reality (AR) - statistics & facts

Mobile AR

An important segment of the market is mobile AR, taking advantage of the vast number of smartphones, tablets, and other mobile devices the global population owns or has access to. In 2021, the number of mobile AR users is expected to reach over 800 million and is forecast to grow to 1.73 billion by 2024. Growth is expected in both the enterprise and consumer segments, including digital AR experiences. One of the most well-known examples of this is Pokémon Go, the location-based AR mobile game, with its in-app purchases accounting for a large proportion of consumer mobile AR spending.

AR headsets and applications

AR is enabled using equipment such as headsets and glasses. AR glasses sales are expected to reach 410 thousand units in 2021, rising to 3.9 million by 2024, with purchases for use across industry set to experience a dramatic surge. Enterprise spending on AR glasses is forecast to grow from just over two billion U.S. dollars in 2021 to nearly 12 billion U.S. dollars by 2024. AR headset vendors such as Microsoft, Magic Leap, and Vuzix continue to innovate, developing devices that are helping to support the increased adoption of AR across a range of sectors.

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