Sneakers
Statista DossierPlus on the global sneaker market: a collaboration with the Design Museum in London
Sneakers were first invented for athletic purposes, but they can now be seen everywhere. Sneaker culture has a long history tied with personal identity and other forms of social meaning. Celebrity and athlete endorsements have had a big impact on the market and have aided industry growth and diversification. Sneakers have not only transformed from functional to fashionable, but some are now considered high-end luxury and emerged as collectors’ items.
Changing shopping behaviors and attitudes of consumers are also impacting the sneaker world. Consumers are turning to the resale market as a way of buying luxury footwear at more affordable prices. Shoppers are also becoming more aware of their environmental footprint, and secondhand or resale marketplaces can be a more sustainable avenue for purchasing goods. Footwear brands are reacting to the changing demands of increasingly conscious consumers by producing more sustainable sneaker options.
Statista is proud to have collaborated with the Design Museum in London on this exciting topic within the fashion industry. Images and graphics used throughout the exhibition “Sneakers Unboxed: Studio to Street” can be found alongside our statistics and insights within the DossierPlus. An overview of the sneaker market is provided, followed by chapters on how sneakers have become a cultural commodity, the resale market, and sustainability.
