Baby care market in Europe - statistics & facts

Baby care market in the UK

Despite the birth rate in the United Kingdom dipping to 10.7 births per 100,000 population in 2019, the lowest it had been since 2002, the market value for baby care products in Great Britain has grown by over ten percent between 2010 and 2019. One important segment of the baby care market is diapers, otherwise known as nappies. The revenue of the UK baby diaper market reached around 829 million British pounds in 2020 and is forecast to increase to 825 million British pounds by 2025.

What are the most popular baby product brands?

Alongside more traditional values such as revenue and market share, a brand or company’s online and social media following is a strong indicator of consumer preference. Ella’s Kitchen, a UK company which produces organic baby and toddler food branded under the same name, tops the list for the baby food brand with the most Facebook page fans. Two of Ella’s Kitchen brands were also amongst the top baby food brands on YouTube. Private label brands are also big players in the baby care market. According to a recent survey, some of the most used brands of disposable nappies in Great Britain included Tesco and other hyper or supermarket brands. The most-used name-brand nappies were Pampers Baby Dry and Huggies.

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