Sustainable consumption in Germany - statistics & facts

Sustainable consumption goes many different ways, whether it relates to the daily lives of individuals, large-scale production and manufacturing, or travel and transport. The topic can no longer be excluded from everyday life, as experts regularly sound the alarm about long-term negative effects of excessive consumption on the environment and climate, already unfolding, with increasing fears expressed about the future of the planet. Indeed, the general consensus is to make sustainable consumption an integral part of everyday life, which requires solutions from governments and businesses alike, as well as, in some cases, changes to consumer behavior. However, sometimes, even if the consumer is informed and ready, the means to follow a sustainable lifestyle are not always available. A classic example in Germany are varying waste separation rules for recycling, which may differ not only by federal state, but by district within one city. Currently, the most environmentally friendly state in the country is Baden-Württemberg in the south, based on such indicators as traffic safety, noise reduction, and air quality, among others.

Among Germans, there was a large spectrum of opinions on the connection between personal consumer behavior and sustainability. Respondents to a corresponding survey mainly agreed with the following sustainable practices in their daily routines: buying regional groceries, paying attention to sustainable grocery shopping in general, and being ready to spend more money on sustainable and climate-friendly products. Delving deeper into opinions specifically among German consumers following LOHAS (lifestyle of health and sustainability), almost 90 percent looked for regional products on grocery shelves, while around 77 percent also checked whether the product originated from appropriate animal husbandry, where animals were involved. On the other hand, as of 2021, roughly a third of the German population thought it was important to save energy. This attitude could be put to a severe test as energy prices rise. Sustainable consumption across various areas therefore proves to be a necessity not only in terms of environmental protection, but also for (household) budget reasons.

German cities scored across the board in the national Smart City Index. As of 2021, Hamburg in the north was in the lead in terms of using smarter energy and putting environmentally friendly concepts into practice. In this case, the indicators defining the evaluation were smart streetlights, electric vehicles, electric vehicle charging infrastructure, low-emission buses and some others. Hamburg scored 78.52 points out of 100, followed by Heidelberg with 76 points and Stuttgart with 75.6 points in the south.

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