U.S. Retail Brands - Statistics & Facts

Macy’s, a worldwide department store leader

With sales surpassing 25 billion U.S. dollars in 2019, Macy’s ranked as the leading department store worldwide and positioned itself as the industry leader in the U.S. department store sector. The company’s main operations remain in-store, however, for the past years, the group has made significant efforts to grow its digital business. In 2020, Macy’s e-commerce sales reached nearly seven billion U.S. dollars and a year prior, the company’s mobile app was among the most popular shopping apps across U.S. territory.

Advertisement as key for market positioning

To consolidate their position in the market, retailers spend significant sums of money on advertising. In the U.S. alone, the retail sector spent 15.5 billion U.S. dollars in media in 2019. In that year, besides Amazon and Walmart, Target Corporation was the third-highest spender on advertising amongst retailers in the United States. Macy’s, who also appeared on this list, made an investment of 1.33 billion U.S. dollars in ad spend. While Kohl’s, one of Macy’s main competitors, spent nearly 1.16 billion U.S. dollars on advertising.

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