Sapporo Breweries, Ltd. - statistics & facts

Brands under the Sapporo umbrella

Brands under the Sapporo umbrella include, besides others, the core beer brand Sapporo, the beer brands Yebisu, Sleeman, and Anchor, the soft drink manufacturer Pokka, the wine brands Grande Polaire and Penfolds, the major global spirits brand Bacardi as well as a variety of food brands, such as Blue Seal and Soyfarm.

Outline of the Japanese beverages market

The Japanese beverage industry can be broken into two distinct categories: alcoholic and non-alcoholic beverages. Alcoholic beverages typically include beer, wine, or spirits, such as whiskey, sake, or shochu. The non-alcoholic beverages industry shows a wider variety, encompassing liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages, and value-added water.
Large beverage manufacturers such as Suntory Holdings Limited, Asahi Group Holdings, Kirin Holdings Company, and Sapporo Holdings Limited dominate the domestic beverage market. Those companies provide the country with a variety of soft drinks as well as high-alcohol and low-alcohol content specialties, such as beer and beer-like beverages, RTD mixed alcoholic drinks, wine, shochu, whisky, and other spirits.

Alcohol consumption in Japan

While Japan is well known for its production of high-quality sake, shochu, and whisky, the preferred alcoholic drink of the average Japanese consumer is beer. In recent years, the domestic beer production remained steadily above 2.5 billion liters in total, contributing to Kirin’s success. Furthermore, craft beer is continuously gaining popularity in Japan, providing consumers with a large variety of new flavor profiles.

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