U.S. apparel and footwear consumer behavior - statistics & facts

Leading retailers and brands

Where one buys clothing is almost as important as what one buys. In 2020, TJX was the leading apparel retailer in the United States, with retail sales of about 25.17 billion U.S. dollars. Americans have a clear preference for national retailers. Brands like Nike, Levi’s, and Adidas are especially popular among U.S. consumers. It is worth noting that two out of the top three primarily produce athletic apparel and footwear. Nike, in particular, is a very popular sport shoe brand among the teens in the United States.

Consumer expenditure

Among young U.S. consumers, women spend the most on sweaters, shirts, tops. As of 2020, average expenditure on women's sweaters, shirts, tops amounted to 113.5 U.S. dollars per consumer unit. In 2019, the country's average expenditure on women's footwear amounted to 186.89 U.S. dollars per consumer unit. among the consumers the 35 to 44 age group was the highest spender on footwear, spending 601 U.S. dollars on average in the year. The average expenditure for footwear in the Consumer Price Index for All Urban Consumers (CPI-U) in 2020 was 133.24. In 2019, this number was three points higher, valued at about 136.7.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.