Burberry product lines
Burberry produces and distributes a wide range of luxury outerwear for both men and women around the globe, but most of its revenue is generated through the sales of accessories. It also generates sales through concessions in third-party stores. Its fashion houses offer a selection of fashion accessories that include handbags, wallets, purses and umbrellas, and also produces and deals in other items such as fragrances, sunglasses and cosmetic products. As of 2021, Burberry operated a total of 145 concessions and 44 franchise stores worldwide.
Burberry has also made a name for itself as a luxury cosmetics brand. In 2019, there were over 330,000 users in Great Britain who used Burberry Body, the brand's popular fragrance for women. In addition to Burberry Body, over 460,000 consumers used other Burberry eau de toilettes and perfumes.
Burberry on social media
With the personal luxury goods online market valued around 49 billion euros, the Burberry brand has continued to build a global reputation for innovative product design. Through dynamic retail strategies and digital marketing initiatives — with heavy reliance on social media platforms — it has grown to become one of the most followed luxury brands on Facebook as of 2020. In that same year, Burberry accounted for 3.2 percent of all online luxury brand visits, surpassing Prada, Versace, and Hermes.
