• TikTok penetration in Canada 2020

According to multiple surveys of internet users in Canada, between fall 2019 and spring 2020, TikTok penetration in Canada increased by 200 percent. The short-video format social app was used by approximately three percent of Canadian internet users in the fall of 2019. By spring 2020, TikTok had had its reach to approximately nine percent of online users in the country.

TikTok usage penetration in Canada from 2018 to 2020

Characteristic	Share of respondents
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Release date

November 2020

More information

Region

Canada

Survey time period

2018 to 2020

Age group

18 years and older

Special properties

Canadian internet users

Supplementary notes

Data for 2018 and 2019 TikTok penetration from previous surveys.

*According to the source: "includes Canadians with landline telephone service and those who rely solely on a cell phone. [...] Due to the realities of COVID 19 and the closing of many survey centers across Canada and elsewhere, the Spring 2020 questionnaire was transitioned from a telephone survey to an online panel survey in order to ensure data collection at this unique time. In the Fall, telephone interviews are conducted with 8,000 Canadians (4,000 Anglophones and 4,000 Francophones ). To monitor changes in the media landscape over the year, a survey with an independent sample of 4,000 Canadians (2,000 Anglophones and 2,000 Francophones ) is conducted in the Spring. The results reported here are based on the Spring 2020 survey of 4,019 Canadian respondents (including 1,288 cell phone only) across all regions of Canada [excluding territories] .The interviews were conducted from April 22nd to May 4th, 2020 by Ad hoc Research."