Prada - Statistics & Facts

Company figures

As of 2021, the company operated a combined total of 661 owned and franchised stores worldwide and had a global total of 13,140 employees. The Asia-Pacific and Europe regions account for most of Prada's net sales. Prada's business ventures include runway shows, manufacturing watches and perfumes, and designing flagship boutiques. However, Prada's largest source of revenue comes from the sale of leather goods such as purses and belts.

Prada in the luxury sphere

Prada is one of the leading brands in the luxury market with a powerful impact that goes beyond the fashion industry. In a ranking that measured the value of luxury brands based on their media impact, Prada came in eight place, with a Media Impact Value (MIV) of over 50 million U.S. dollars. This metric measured a brand's impact across online media, such as content performance on blogs and social media platforms. In Europe, the Prada brand had a similar effect. In both regions, Chanel, Dior and Louis Vuitton were the leading luxury brands with the highest media impact value.

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