PVH Corporation - Statistics and Facts

PVH brands

PVH Corporation is the parent to a number of popular brands including Tommy Hilfiger, Calvin Klein, and Heritage brands. In 2020, the premium apparel label Tommy Hilfiger was the most successful brand of the company, followed by Calvin Klein. In 2020, due to the impact of the pandemic on the fashion industry, both brands suffered a decline in brand value, with both Tommy Hilfiger’s and Calvin Klein’s worth declining by more than a billion U.S. dollars. From mid-2021 onwards, PVH Corporation announced that its Heritage Brands segment, which included both wholesale and retail businesses, would cease operations.

Brand popularity

Despite going through a fluctuation in terms of revenue and brand value, PVH Corporation’s widely recognizable brands still retain their popularity among consumers. In 2021, based on an index ranking of fashion brands’ global performance, Calvin Klein came in eighth place in the United States. Similarly, with many British consumers, Calvin Klein was received positively as a luxury brand, coming in third place after brands, such as Rolex and Swarovski.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.