U.S. organic consumers - statistics & facts

Organic food purchasing

Some of the most common claims associated with organic foods in the United States are that they are free of preservatives, hormones, additives, and genetically modified organisms. Just about half of U.S. consumers purchase organic dairy and around 40 percent purchase organic meat. Fresh produce is less commonly purchased than animal products. Only about one third of consumers reported using organic fruits and organic vegetables more often than conventional produce. The consumption value of organic packaged food in the United States is expected to grow from 21.3 billion U.S. dollars in 2021 to over 25 billion dollars by 2025.

Organic cosmetics and personal care

Americans tend to feel the same way about organic cosmetics and personal care items as they do about organic foods. The organic cosmetics market is expected to reach over 1.6 billion U.S. dollars by 2025 and organic face cream was expected to quadruple in value from 2012 to 2022. 35 percent of consumers are looking for products that are free from harmful chemicals, but only 20 percent find it important if the products are organic, meaning the organic label might not be the most important aspect for consumers when it comes to cosmetics and personal care.

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