Food trends in Thailand - statistics & facts

Organic food market

The organic food trend started a few years ago in Thailand. It gained popularity among health-conscious Thai consumers, together with the rising consumer preferences for “clean food”. Although organic food and beverages are often limited to high-income individuals due to the higher prices, there is an increasing demand from middle-class consumers. The value of organic packaged food and beverages consumed in Thailand had been continuously growing, forecasted to reach over 25 million U.S. dollars in 2022. For Thai consumers, fruits and vegetables were the most important food products to be organic. Regardless of the popularity of organic food, some consumers still showed reservations toward purchasing organic food, mainly due to the disbelief that organic food was healthier than conventionally-grown food products.

Rising popularity of plant-based food

Recently, plant-based food is starting to have more standing among consumers in Thailand, and not only among vegetarians. As plant-based food is gaining popularity among health enthusiasts, opportunities rise for businesses in the food industry. The market value of plant-based food in Thailand was forecasted to reach around 45 billion Thai baht in 2024, jumping from almost 30 billion Thai baht in 2019. Some of the key players in the plant-based food playground in Thailand include Thai-national startups like More Meat, and major international companies such as Harvest Gourmet under Nestlé Thailand, Meat Zero under CP Foods, and Beyond Meat, which has international standing in the plant-based food industry.

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