Biggest players and where they operate
The largest European market for food delivery can be found in the United Kingdom, with revenues from online food delivery projected to mount to nearly 15 billion euros by the end of 2022. Already popularized by its success in the United States, Uber Eats has also found a place to stay in the UK, achieving nearly six million app downloads in 2021, ahead of local players Deliveroo and Just Eat. However, in terms of restaurant and food delivery bookings, most UK consumers were using Just Eat for their orders throughout 2021.In Germany, which trails behind the UK by food delivery market revenue, a local player dominated the food delivery market in 2021. Lieferando, a brand owned by Just Eat, captured nearly 80 percent of all online food orders made by German consumers. While Just Eat is one undeniable leader in the European food delivery market, Uber Eats has gained traction beyond downloads since entering the European market. First in Spain in 2015, followed by the UK, Italy, and France in 2016, and most recently Germany in 2021, Uber Eats has amassed a growing customer base throughout Europe. In France, the third-largest food delivery market in Europe, Uber Eats took the majority of delivery bookings, followed by competitors Deliveroo and Just Eat.
The Dutch-born Just Eat Takeaway.com and its subsidiary brand, Lieferando, didn’t only lead in usage among British and German consumers. Just Eat was also the most cited online food delivery service among Italians. In Spain, on the contrary, Just Eat lost the first spot to Madrid-based Telepizza, which captured half of food delivery bookings placed by Spaniards in 2021.
