Wayfair - statistics & facts

Wayfair’s net revenue worldwide jumped from just over 600 million U.S. dollars in 2012 to more than 14 billion U.S. dollars in 2020. That same year, the company delivered approximately 61 million orders, registering over 60 percent growth compared to 2020. Direct retail is by far the most profitable segment for the home goods e-retailer.

A market leader in a leading market

Wayfair is one of the leading retailers in the booming U.S. e-commerce market. It ranks as one of the best-selling e-commerce retailers in the United States, holding a share of 1.3 percent of the whole U.S. online shopping market. With about 8.8 billion U.S. dollars in furniture and appliances e-commerce sales in 2020, Wayfair shines in this segment, where it is only surpassed by Amazon, Home Depot, and Walmart based on e-commerce sales value.

Although Amazon is the undisputed leader of North American e-commerce – with almost nine out of ten U.S. shoppers buying something on Amazon – Wayfair is one of the most mentioned e-retailers besides the e-commerce giant. That is the case, for instance, when shopping elsewhere than Amazon on Prime Day as well as among other e-commerce brands in the Canadian market.

A big spender in advertising

Wayfair has been increasing its investments in advertising over the years, surpassing 1.4 billion U.S. dollars of ad spend worldwide in 2020. Only in the United States, the company devoted nearly 1.2 billion to advertising campaigns that same year. This staggering figure made it one of the U.S. retailers with the largest ad spending, surpassing competitors in the home improvement sector such as Home Depot and Lowe's.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.