U.S. online pet care market - statistics & facts

Favorite online platforms and retailers

When looking for pet products and supplies on online platforms, nearly half of American pet owners would visit Amazon, making this major e-commerce website the most popular option. Other favorites among consumers included the e-commerce platforms of Target, Walmart, and Costco. In terms of actual online pet shops, Chewy was in the lead: when surveyed, about 30 percent of pet-owning shoppers stated they had visited and purchased from their website in the past 12 months.

Animal lovers’ shopping behavior

Although the future of online pet care seems increasingly bright, most Americans still rely on physical stores to buy pet products, especially when it comes to pet food. The most popular shopping locations for pet products are big-box stores, followed by grocery stores and chain pet stores. Those that do prefer online channels, favor them for a number of reasons. Some of the most notable advantages are the competitive prices, the larger product range, and of course, the convenience. Adding to this, the coronavirus (COVID-19) pandemic has had a global impact on retail, causing overall e-commerce use and sales to grow. Due to the spread of the virus, more people in the U.S. have been buying pet food and supplies online than ever before.

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