Philip Morris International - statistics & facts

State of the company

From 2012 to 2021, the global cigarette volume of Philip Morris decreased from 927 billion cigarettes to about 625 billion cigarettes. Despite this, the company’s global net revenue has remained relatively stable over the past several years. In 2021, the European market generated the highest amount of revenue for Philip Morris of any world region, as well as the highest cigarette consumption.

Declining cigarette consumption

In the United States, there has been a concerted effort to reduce cigarette consumption among the youth by highlighting the consequences of tobacco and nicotine consumption. In addition, there are laws putting restrictions on advertisements for tobacco products, and in some states in the U.S. there are taxes as high as 4.50 U.S. dollars per pack of cigarettes in order to deter individuals from smoking. All of these factors have caused cigarette smoking to decrease significantly since the year 2000, with only about 14 percent of Americans being current cigarette smokers.

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