Internet usage in Southeast Asia - statistics & facts

Digital economy in Southeast Asia

  The digital economy in Southeast Asia is expanding rapidly and was projected to grow over two-fold by 2025. Digital economy segments such as e-commerce, online media, and ride-hailing have grown in the last year while the online travel market has shrunk over the last two years due to the pandemic. Nevertheless, all segments were forecast to see significant growth in the coming years. In particular, the e-commerce market, the largest segment, is predicted to see massive growth across all major economies, especially Indonesia and Vietnam. Indonesia is the largest Southeast Asian digital economy overall due to the sheer size of the economy. The biggest e-commerce sites in Southeast Asia are based in Singapore and Indonesia, including Shopee, Lazada, and Tokopedia, along with the leading ride-hailing apps, Grab and Gojek.

Consumer behavior

Southeast Asian internet users spend a lot of time using the internet daily. Among Asia-Pacific countries, they spend the most time using the internet, mobile internet, social media, and gaming. Internet users in Southeast Asia also appear to shop online more than some. Thai internet users make weekly online grocery purchases, and overall e-commerce purchases the most, Malaysians use mobile commerce the most, and Vietnamese online users are only behind China in terms of digital content purchases. Internet users in Southeast Asia appear to be curious about and open to new services and technologies. Value expectations for cryptocurrency and NFT among Southeast Asians are more positive than negative. Around half of those surveyed in Southeast Asia were interested in the metaverse.

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