Starbucks - statistics & facts

Is Starbucks the biggest coffee shop brand?

In 2020, Starbucks' net revenue reached 19.16 billion U.S. dollars. Much like with its units, there was year-on-year growth in revenue over the past ten years up until 2019. During that year, Starbucks’ revenue by country showed that the highest portion of its revenue came from the Americas, where 16.65 billion U.S. dollars was accounted for. Comparatively, international stores recorded revenues of 6.19 billion U.S. dollars in that same year. Not only did Starbucks record a high revenue, it also had the second-largest quick-service restaurant brand value worldwide in 2020. Accounting for a brand value of approximately 47.8 billion U.S. dollars, Starbucks came second only to QSR behemoth McDonald's.

What products does Starbucks sell?

While there are stores located all across the world, the main product types typically remain the same. The chain primarily sells coffee; however, it also offers consumers the opportunity to purchase other products. These include beverages such as teas, hot chocolates, smoothies, iced drinks, and a selection of food products. But which products sell the best? Starbucks’ revenue breakdown showed that the sale of beverages was the number one source of revenue for the chain over the last decade. Meanwhile, food sales have typically been the second largest contributor to Starbucks’ revenue in recent years. 

Starbucks: online ordering and delivery

Consumers these days do not just want to go in-store to enjoy their favorite Starbucks products, they also want them delivered to their doorsteps. With the global revenue of the online food delivery market reaching 111.32 billion U.S. dollars in 2020, Starbucks along with many other companies has begun cultivating its online ordering and delivery systems. It launched a pilot partnership with Uber Eats in late 2018, allowing them to deliver items from a selected delivery menu to consumers’ homes. The coffee chain also developed the Starbucks app where consumers can pre-order and pay for items before pick-up. This online market became especially important during the coronavirus (COVID-19) pandemic, where lockdown and social distancing measures meant people were unable to order in-store.          

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