Pinterest - Statistics & Facts

Pinterest company financials

Pinterest’s global annual revenue has continued to steadily increase over the past few years, generating 2.58 billion U.S. dollars in 2021, up from 1.69 billion U.S. dollars in the previous year. Overall, Pinterest’s audience in the United States continued to account for the majority of the company’s revenue. The company’s advertising expenditure in 2021 amounted to 94.7 million U.S. dollars, three times the amount spent in 2020. Additionally, 2021 was the first year since 2016 in which Pinterest reported a positive annual net income, totaling 316.4 million U.S. dollars. Last year, Pinterest was one of the most successful consumer internet and online service companies worldwide, with a market capitalization of 50.3 billion U.S. dollars, ranking above eBay and Peloton.

Pinterest users & demographics

As of January 2022, the United States was indisputably the country with the largest Pinterest audience size, with a total of 86.35 million users. Brazil ranked in second position with 27 million users, followed by Mexico and Germany. When measuring by the amount of monthly active users, Pinterest ranked 14th in terms of the most popular social media network worldwide as of January 2022. The image sharing service ranked ahead of Twitter and Reddit but fell far behind social media giants Facebook, YouTube, WhatsApp, and Instagram. Furthermore, Pinterest finds its popularity amongst women between the ages of 25 to 34 years.

Pinterest usage

Due to Pinterest's design of being a visual search engine as well as a social media platform, it generates a substantial amount of web traffic. In June 2021, there were around 1.1 billion visits to Pinterest.com, making it one of the most visited sites online. Additionally, YouTube.com accounted for 26.39 percent of social media referral traffic to Pinterest.com, followed by Facebook with 23.23 percent. When considering the unique concept behind Pinterest, usage frequency differs from most social media platforms. Overall, Pinterest is much more likely to be used monthly, with just 18.6 percent of Pinterest app users having accessed the platform daily in 2021.

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