As of January 2022, Western Europe ranked first in terms on global social network penetration rate, with 84 percent. Northern Europe followed closely with 84 percent, and Northern America ranked third with a penetration rate of 82 percent. Overall, the global average was 58.4 percent.
Global social network penetration rate as of January 2022, by region
The source adds the following information: ""Users" may not represent unique individuals, so figures may exceed internet penetration values." Data are not comparable with previous reports.
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We Are Social, & DataReportal, & Hootsuite. (January 26, 2022). Global social network penetration rate as of January 2022, by region [Graph]. In Statista. Retrieved August 18, 2022, from https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, und DataReportal, und Hootsuite. "Global social network penetration rate as of January 2022, by region." Chart. January 26, 2022. Statista. Accessed August 18, 2022. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, DataReportal, Hootsuite. (2022). Global social network penetration rate as of January 2022, by region. Statista. Statista Inc.. Accessed: August 18, 2022. https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social, and DataReportal, and Hootsuite. "Global Social Network Penetration Rate as of January 2022, by Region." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/269615/social-network-penetration-by-region/
We Are Social & DataReportal & Hootsuite, Global social network penetration rate as of January 2022, by region Statista, https://www.statista.com/statistics/269615/social-network-penetration-by-region/ (last visited August 18, 2022)
