Online news and the decline of newspapers
In the United Kingdom, even the reach of leading newspapers is generally under 30 percent, and the paid circulation of national daily newspapers in France is under 100 thousand for several publications. Well-known papers in Italy such as Corriere della Sera and La Repubblica each have under two million readers, whilst their online counterparts rank as the two leading news websites in Italy with over 20 million unique users apiece.Other sources of news and current affairs include colleagues, friends, and family, with less than 30 percent of news audiences in the EMEA region using printed newspapers as their main news source. With so many free options available, purchasing newspapers is no longer the most appealing or efficient news source for modern audiences, and most consumers choose to get their news for free.
Paid news content
Like others around the world, Europeans are not generally inclined to pay for news. A study showed that most news audiences reported never accessing online or print news via a subscription service, although almost 20 percent of consumers in Sweden reported using a news subscription service every day, a stark contrast to participants from other countries.European news audiences will continue to access their news online as more and more options become available, but trust in news media is not what it could be, not only due to the prevalence of fake news but also as a result of biased or poorly researched content. European respondents to a global survey said that knowing the website or app on which they find news is unbiased and independent is the most important factor in helping them to trust online information. As such, digital news platforms must ensure that their content is fact-checked, trustworthy, and transparent in order to satisfy their readers and improve the quality of the online news landscape.
