Limited Brands - Statistics & Facts

Victoria's Secret

Up until 2020, Victoria's Secret was the biggest brand within this company's portfolio. Victoria's Secret markets products, such as bras, panties, clothing, accessories, fragrances, lotions, cosmetics, swimwear, and athletic attire. They market their products through two segments: Victoria's Secret stores and Victoria's Secret Direct (web and catalogue), which sells to customers in over 200 countries.

Net sales

In 2020, the company's global net sales amounted to approximately 11.8 billion U.S. dollars. Of this total, Bath and Body Works generated 6.4 billion dollars. This represents continual growth over the past decade. After years of leading Bath and Body Works in sales, Victoria's Secret's net sales fell to 5.4 billion dollars. Even before the negative impact of the coronavirus, Victoria's Secret's sales had stagnated since 2016.

Bath & Body Works

The differing fortunes of the two brands were also reflected in L Brands' store numbers. As of 2020, there were 1,633 Bath & Body Works stores operating in the United States, whereas major store closures left Victoria's Secret with 846 stores. Whilst L Brands was struggling to get Victoria's Secret to compete successfully, Bath & Body Works steadily grew.

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